Urchin 6 Overview
Download a one-page overview of Urchin 6 here
Urchin is a web analytics solution similar in scope to Google Analytics, but is a software version that is installed, hosted and managed by the customer. Urchin helps website owners better understand their online marketing initiatives, website traffic characteristics, and visitors‚ browsing experience. However, unlike Google Analytics, Urchin is not free ($2995 license fee) and requires experienced technical staff for installation. Because Urchin uses server logs as its primary data source, it can be used in applications unsuitable for a hosted service like Google Analytics, such as tracking corporate intranet traffic, re-processing of historical logs, and reporting on server errors. For a full list of Urchin 6's features, click here.
Urchin 6 Overview
Urchin is a web analytics solution similar in scope to Google Analytics, but is a software version that is installed, hosted and managed by the customer. Urchin helps website owners better understand their online marketing initiatives, website traffic characteristics, and visitors‚ browsing experience. However, unlike Google Analytics, Urchin is not free ($2995 license fee) and requires experienced technical staff for installation. Because Urchin uses server logs as its primary data source, it can be used in applications unsuitable for a hosted service like Google Analytics, such as tracking corporate intranet traffic, re-processing of historical logs, and reporting on server errors. For a full list of Urchin 6's features, click here.
Who uses Urchin 6?
- Urchin 6 is designed for Businesses or individuals that need to or prefer to keep their website traffic data on machines they control. Clients which require site traffic data to be audited by 3rdparties
- Those who need to perform site tracking behind a firewall or on an intranet, historical data processing or other processing customizations
- Examples of clients which might prefer Urchin Software over Google Analytics are typically government or financial firms, and any business which has stringent requirements on the privacy of its raw data
Benefits to using Urchin 6:
- Urchin Software is run on user-owned servers and no data is sent to Google. Google Analytics, hosted on Google servers, may not be suitable for clients with stringent security policies or restrictive firewalls
- Urchin Software can be used to track activity on a closed intranet
- Urchin can be used to reprocess historical logs and traffic data
- Urchin can report on non-HTML file types, such as PDFs and images
- Urchin can report on individual visitor history (anonymously) and can show which visitors have the most value to an e-commerce site
What can I use Urchin 6 for?
- Track what internal web resources are being used by implementing Urchin Software on your intranet
- Co-brand Urchin and offer it as a value-add for your web hosting operation
- Use Urchin to analyze sensitive data that policy prevents from going offsite in any fashion
