Question: It is possible to use both Urchin Software and Google Analytics simultaneously?
Answer: Yes, and there are two main reasons to use both products:
- You can use Urchin Software to validate your Google Analytics results.
- Urchin Software provides reports that are not available in Google Analytics.
The one caveat to using both the software and service at the same time is that you must use the UTM tracking method.
The modification necessary to track using both Urchin Software and Google Analytics is trivial. Modify the UTM as follows:
Find the line var _userv=1
Change the above line to read var _userv=2
Now the UTM will log hits to your local server and the remote server on Google’s network.
****UPDATE: Now that Urchin is no longer available for sale, we recommend using Angelfish Software to validate Google Analytics results.