Question: Can I track banner ad clicks on my website?
Answer: Both Google Analytics and Urchin 5 software provide a method for you to track banner ad exits on your website. This information is valuable because it gives you some idea of where people are going after they visit your site. It also gives you accurate data for the value of your banner ad space on your website.
Google logs clicks on the banner ads as though the user clicked on a page in your website. So when you view reports in Google Analytics you will see the banner ad click as a click to a special page. The name of that page is created by you.
All the setup for this tracking method is done in the HTML of your website. When you create the link for the banner ad use the following syntax: